Interview with Meghan Ely: The Power of Social Proof for your Wedding Business
In this special episode of the Bright Growth Podcast, host Melissa welcomes Megan Ely, a prominent figure in the wedding industry with over 15 years of experience in wedding public relations. Their conversation explores Megan's journey and insights into the wedding industry, providing valuable knowledge for creative professionals seeking to enhance their visibility and client engagement.
Megan, the owner of OFD Consulting, shares her unique path into the world of public relations, which began with a high school career test that suggested she would excel in this field. Initially working in wedding venues, she soon realized her passion lay in PR, leading her to establish OFD Consulting in 2009, one of the first wedding PR agencies. Her role involves helping wedding professionals find their voice and effectively communicate their value to potential clients and media outlets.
The discussion touches on the importance of understanding one’s business goals when seeking publicity. Megan emphasizes the need for wedding professionals to engage in self-reflection about why they want to be published and how it aligns with their business objectives. She encourages them to ask tough questions about their motivations and the realistic nature of their publication goals.
Megan also highlights the challenges faced by wedding vendors in a saturated market and the increasing importance of social proof. She explains that today’s consumers, particularly those in the 25 to 35 age range, rely heavily on testimonials and reviews to make informed decisions. This underscores the necessity for vendors to cultivate a strong online presence that showcases their expertise and client satisfaction.
As they delve deeper, Melissa and Megan discuss effective strategies for standing out in a crowded field. They agree that continuous learning and adapting are crucial for success. Megan underscores the importance of staying inspired and evolving as a professional, while also leveraging social proof through awards, publications, and positive client testimonials.
For those just starting or lacking a significant portfolio, Megan offers alternatives to traditional wedding submissions. She advocates for utilizing podcasts as a platform for sharing expertise, as well as seeking opportunities to provide written insights to publications, thereby establishing credibility without needing extensive visual proof.
One of the key takeaways from their discussion is the significance of relationships in the wedding industry, both with clients and other vendors. Melissa and Megan agree that fostering these connections is essential for long-term success and client satisfaction.
Megan also introduces the OFD Collective, a membership platform designed to provide ongoing education, editorial leads, and submission opportunities for wedding professionals. This collective allows members to access resources and support, enhancing their chances of being published and recognized in the industry.
In conclusion, the episode emphasizes the importance of self-awareness, social proof, and continuous improvement in building a successful wedding business. Megan’s insights serve as a valuable guide for wedding creatives looking to navigate the complexities of publicity and client engagement effectively. To connect with Megan and learn more about her services, listeners can visit OFDConsulting.com or follow her on Instagram. The episode wraps up with Melissa expressing her gratitude for Megan’s expertise and the enlightening conversation they shared.
00:00 Welcome to the Bright Growth Podcast
00:08 Introducing Megan Ely: Wedding PR Expert
00:52 Reconnecting Over Two Bright Lights
01:57 Megan Ely's Journey into Wedding PR
08:52 The Importance of Social Proof in the Wedding Industry
15:49 Strategies for Getting Published and Standing Out
21:27 Starting Out in the Wedding Industry
22:43 Showcasing Your Expertise
23:34 The Importance of Social Proof
27:07 Lifelong Learning and Innovation
31:42 Client and Vendor Relationships
33:24 The OFD Collective
39:38 Final Tips and Contact Information
Mentions: Manda Weaver, Photographer, Flat Lay Specialist. Alan Berg, Wedding Business Consulting
