Tips for Building a Successful Wedding Business, with Desert House Productions

Jan 26

Building a Creative Wedding DJ Business with Desert House Productions

In this episode of 'Bright', host Melissa welcomes Dave and Drea Strickler, the owners of Desert House Productions renowned wedding and event DJs. They share insights from their 20+ years in the industry, discuss how they built their successful business, and talk about the importance of balance and passion.

From starting their company while in school to navigating challenges and evolving their brand, their story is both inspiring and educational for creatives looking to thrive. The couple also dives into their unique sound healing project, Spiritual Thing, and offers advice on standing out in a competitive field. Tune in for invaluable tips and inspiration from two industry veterans.

6 biggest takeaways from Dave + Drea:

The wedding industry is a pie. There's a piece for every niche.
Push that difference. Define your unique brand, it will set you apart from all the sameness in the industry.
Work on relationships with fellow vendors at the wedding. Demonstrate low stress, keep cool and confident and you will be amazed at the referral base you create. And the guests will notice you as well.
Be confident and professional, always. Have fun and deliver great energy. People will pick up on how engaging you are, not matter what your role is.
Be selective with who you work with (the interview process works both ways!)
Have the same enthusiasm for the wedding or event as your client does (you may do this all the time but you client doesn't necessarily!)

00:00 Introduction and Special Guests
00:54 Meet Dave and Drea
01:40 The Birth of Desert House Productions
02:57 Building a Unique DJ Brand
08:48 Expanding the Team
15:18 Balancing Work and Family
20:05 Overcoming Challenges
25:43 Spirituality and Personal Growth
29:03 Life-Changing Moments and Spiritual Shifts
30:23 Connecting Spirituality to Business Success
31:55 Navigating a Saturated Industry
32:45 Standing Out in the Wedding and Event Industry
35:43 Building Relationships and Professionalism
38:44 Exploring Sound Healing and Passion Projects
41:40 Future Plans and Expanding the Team
44:30 Words of Wisdom for New Entrepreneurs
47:57 The Magic of Guanajuato
50:25 Final Thoughts and Farewell

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Melissa Madden

"Travel is fatal to prejudice, bigotry, and narrow-mindedness, and many of our people need it sorely on these accounts. Broad, wholesome, charitable views of men and things cannot be acquired by vegetating in one little corner of the earth all one's lifetime.” Mark Twain

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